For the rest of the day, Tim and the girls batted around ad ideas. Although the girls were a little trepidatious about how much skin they might be expected to show in the commercials, they were all excited about the payday, and flattered at the chance to experience the dream that most American kids at least flirted with from time to time: being an actor.
When suppertime came around, they ordered in, and they worked until almost midnight.
The next morning, they spent a lot of time at the whiteboard, going through and refining some ideas, and killing others. By the time they broke for lunch, they had two ideas that everyone liked, and one that only Tim really liked.
At 1:00, Shawna showed up with Kurt and Danielle. Julie brought in some drinks for everyone around the conference table, and then she took an open seat and readied herself to take notes.
Tim took the lead with the first ad idea. "We thought we should start the series with a meta ad. If our hook is going to be that we're all real people and non-actors, why don't we start with an ad in which all of us are actually exactly who we are?"
Shawna, Danielle and Kurt all looked a little confused, so Tim continued. "We work in a small ad agency. I'm the boss, and I've hired the prettiest girls in town to work for me." He made a sweeping gesture with his arm toward his four employees, who couldn't help but blush slightly. "And we get this big chance from a large company to design advertisements for their amazing new body spray for men."
"We might even be able to shoot it here," Mia said. "And whatever acting training we're going to need will be easier for us, since we're going to literally be playing ourselves."
Kurt and Danielle were both nodding, and Shawna smiled. Kurt said, "Go on."
Tim said, "So I bring in a bottle of Naked Attraction, and explain the situation to my team. They are all excited for their big chance, but they're skeptical about the product. The market is full of products that over-promise and under-deliver. What will make this one any different?"
"We sort of shoot down the idea, so Mr. Johnson is discouraged," Anna said.
"So I take the bottle back to my office, put it on the desk and stare at it," Tim said.
"Then I think, 'why don't I at least try it?' and I put some on. It smells good, I feel refreshed, etc."
"Then he comes out and goes to Julie's desk, and asks her to do something for him," Kaitlyn said. "And she smells his Naked Attraction, and it has an instant effect on her."