Part 36
Shawna looked around at the focus group participants. "Okay, if you're ready, we'll see the tv version of the first ad—"
Ponytail had her hand raised. "Why did you change groups?"
Shawna said, "Change groups?"
"Yeah. The first time, there were six guys and the two of us," she nodded to her friend from the first round. "But now there are six girls and only these two guys."
"Well," Shawna said, glancing toward the mirrored glass, "after we taped the first version of the two ads, our market research came in, and we found out that even though Naked Attraction is a body spray for men, most of the buyers were women, buying it for their men."
The two brunettes looked at each other. One said, "So now your target audience has changed, which is why you've switched from mostly guys to mostly girls here?"
As Shawna nodded, Ponytail sat up a little straighter. "Wait a minute. If you had the office girls showing some skin because the target audience was guys, now that the target audience is girls... is that hunky boss going to be stripping down this time, instead?"
Her partner looked at her, then at Shawna, a smile lighting up her pretty face. "What? Is that it? Is that hot guy going to be getting naked?!"
The tall guy and the lineman looked at each other, frowning. An electric frisson went through the women in the room, and Shawna just smiled, and said, "Get your response meter ready." She walked toward the back of the room, looking at the mirrored window with a sly smile.
Even though Tim knew that she couldn't see through the glass, it looked like she was staring right into his eyes.
The ad started on the big screen at the front of the room. Joy read the voice-over in a breathy, sexy voice. "Naked Attraction, the new body spray for men." As Tim dabbed a little of the product on himself, Joy continued, "Guys, if you've always wanted more female attention... be careful what you wish for."
As she was saying this last phrase, pretty little Mia turned her head as Tim went by, her nostrils flaring and her eyes widening just a bit, before her expression relaxed into a sexy half-smile.
She did her little act with the ladder under the supposedly burned out light, and when Tim came out to help, the redhead said, "Oooh, he is cute!" Ponytail said, "Told ya!"
When Mia batted her eyes and said, "...I'm so short. But you're so tall, I'm sure it won't be a problem for you," Ponytail looked at her friend, getting more excited. "This is different!" Her friend grinned and nodded.
The shot of Mia undoing Tim's pants was accompanied by a little comic piano music, and then she yanked them down. A ripple of laughter went through the room, as the shot cut from the bottom of Tim's snug boxers, to his bare legs, and the pants puddling around his ankles.
"Nice ass!" said a petite girl with dirty-blonde hair, excitedly.
Then the shot of him on the phone in his office doorway, and Anna sneakily pulling the seat of his pants into the door and closing his door on his pants. The focus group girls howled when he stepped toward Julie's desk, tearing away the seat of his pants, as his firm bottom jiggled as he nearly fell forward.
The lineman and the tall guy looked at each other, smirking just a bit, but not nearly as happy as they had been with the original version.
The scene switched to Kaitlyn's stumbling and "accidentally" spilling the hot coffee on Tim's chest. The focus group women giggled merrily as the women on screen leapt to pull their hot boss' shirt off. A big-breasted brunette in the focus group whistled, while the Latina in the group said, "Look at those pecs!"
As the final scene played out, the horny females in the audience had their response meters pegged as Tim got himself wedged under the glass-top coffee table, and Julie pulled his pants off. Tim wriggled his way out from under the table, as the camera caught his round rump jiggling. He stood and faced his pretty employees, a grimace on his blushing, handsome face, his hands clenched protectively over his crotch. After a shot of his four smiling employees, the camera caught Tim from behind, wearing only his loafers, socks and boxers, as he stalked toward his office door.
An image of a Naked Attraction bottle dropped into the picture and partially blocked Tim's gyrating rump as he stepped through his office doorway.
Joy's breathy voice said, "Naked Attraction. Wear it at Your Own Risk!"
The females in the room burst into applause. The women in the observation room with Tim started to clap too, but caught themselves. They didn't want to distract the focus group, and when they looked at Tim, he was glaring at them.
"Wear it at Your Own Risk?" he said, looking at Danielle. "That's not the tag line we wrote."
She tried to keep a straight face as she said, "Well, we couldn't stick with 'You're in Control," when your employees have stripped you to your underpants and sent you running into your office with your tail between your legs, could we?"
The other women began to giggle, and Tim crossed his arms. He knew she was right. And he knew from watching the women on the other side of the glass, laughing and chattering gleefully, that his chances of talking Danielle's company into going with the original ad campaign were not looking good at all.